Marketing Definition Essay Example for Free

merchandise Definition EssayDefinitionThe process of defining and subdividing a large homogenous market into all the way identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that scarce matches the expectations of customers in the tar shooted segment. Few companies ar big enough to supply the needs of an entire market more or less must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four primary factors that affect market segmentation are (1) clear identification of the segment, (2) measurability of its effective size, (3) its accessibility through with(predicate) promotional efforts, and (4) its appropriateness to the policies and resources of the company. The four basic market segmentation-strategies are based on (a) behavioral (b) demographic, (c) psychographic, and (d) geographic differences.Read more http//www.businessdictionary.com/definition/ma rket-segmentation.htmlixzz2ImOtX3b8Do you think that it was a good segmentation for MMs to develop a new version targeting adults? In observing how MMs have changed oer clipping from the addition of peanut butter and almonds to the changing of colors and sizes I think that was a spacious segmentation strategy to develop a new version targeting adults. The new line of MMs is 55 percent larger in size and they come in colors that are likable to adults in its design (Schiffman Kanuk, 2007). According to spokeswoman Joan Buyce of Masterfoods USA this creation is designed with adults in mind and It broadens our portfolio so theres something for everyone (MMs get mega-sized, 2012, p.1).Buyce also states that the new MMs are available in milk chocolate as well as peanut varieties and come with an adult-oriented color scheme which includes teal, beige, gold, maroon, brown and blue-gray (MMs get mega-sized, 2012). Due to the new line of MMs including aspects that target adults I think tha t it is a great segmentation strategy because appealing aspects are included in the development of the new version. Discuss three basic types of research of design (exploratory, descriptive and casual).The three basic types of designs are exploratory, descriptive and casual research. In the explorative research there is regular and flexible and allows the researcher to investigate desires (Marketing investigate Design, 2012). Explorative research is also most commonly unstructured, sluttish research that is undertaken to gain background information about the general nature of the research problem (Marketing Research Design, 2012). While descriptive research describes and measure marketing phenomena at a point in time (Marketing Research Design, 2012). This type of research is classified as a cross sectional study, because it is a one-time measurement, which is open up in market research, outnumbering longitudinal studies and casual studies (Marketing Research Design, 2012). Casu al research is continues