Marketing Plan For A New Venture - 2936 Words

This report will detail a new venture and the plans for start up to around 5 years. The company will consist of 5 directors/shareholders and the company will be without debt from the start. The reason for this is to ensure a full commitment from all parties to the fledgling company and that the directors. This will also give the company a good start, as to be without debt is always a desirable and decreases the possibility of hasty decision making with the debt in mind. There will also be an innovative marketing plan for the company and the way that it gets its business. Starting a new venture is difficult and it will be made easier as a selected target market has been found with a good deal of buyers are in that market, and the company is aware of their needs and can fulfil them. Table of contents 1. Introduction 5 2. The opportunity 5 3. The start-up 5 3.1. Company structure 6 3.2. Equity partners 7 3.3. Start-up capital 8 3.4. Cash flow 9 3.5. Loans 10 4. Marketing 10 4.1. Traditional marketing methods 10 4.2. New marketing 11 5. Conclusion 12 4. Reference list 13 1. Introduction The company I have been employed by for the last 5 years is Peter Strickland Homes, is a small to medium sized enterprise in the Perth Northern suburbs. The company has been trading for 50 years and has been run for all of that time by the founder Peter Strickland and his children. The company has become inefficient and top heavy in the management side without allowing for organic,Show MoreRelatedMillennium Dome Essay1033 Words   |  5 Pagesat senior level like in year 2000 the organisation CEO , monetary office and bookkeeping officer where supplanted by some new one. The organisation dissolvabilty issue involved worry consistently and it was unraveled towards the end. REASON FOR FAILURE: LACK OF VISION : the task was not legitimately arranged they were hazy with the extent of the understanding. 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